Semi Permanent Make Up

SPMU or Semi Permanent Make Up in Dubai and Abu Dhabi is going through a transformation.  Visit our dedicated site at: or
Insist on the best, insist on Exclusive Beauty.
SPMU also known as: semi permanent make up, permanent make up, micropigmentation, makeup tattoo

Exclusive Beauty Middle East

Exclusive Beauty Middle East Group website is up and ready for the first updates.
Please visit for more details.

Time Out Abu Dhabi: Get make-up that really lasts

Time Out Abu Dhabi: Get make-up that really lasts

Semi-permanent make-up by Candice Watson of Exclusive Beauty UAE.  For appointments please email [email protected] or call 050 942 1722.
Please click on the link for the full Time Out Abu Dhabi article or read below.
Where to get make-up that really lasts in Abu Dhabi


Having a tattooed face isn’t just the preserve of bikers and heavy metallers anymore. Ladies across the UAE are turning to the needle for semi-permanent make-up procedures that leave their eyes, lips and brows ‘done’ for up to five years. It’s a big commitment, but it seems as though nothing daunts beauty-seekers in the capital, so demand for the treatment is steadily growing. We asked specialist Candice Watson (pictured, top right) to tell us more.
Can you explain how SPMU actually works?
SPMU (semi-permanent make-up) is a process that implants pigment into the skin for a lasting effect. We do not go as deep as conventional tattoos and we use safe and non-indelible pigments. Permanent tattoo inks will always have a blue hue to them and they last forever. Anyone using these permanent inks (which many do in the UAE) should not be doing so for make-up; they will always end up as a blue or green colour which is not a good look on an eyebrow!

Click here to find out more!

How long does it last?
The SPMU will last two-five years, but in this heat and sun I always recommend that my clients have a top up after 12-18 months to keep the colour fresh.
What are the advantages of having SPMU?
I can’t think of anyone who would not benefit from SPMU. It saves time applying make-up each day, it will never smudge down your face in the heat or when swimming and you even wake up in the morning looking perfect. Other people who benefit are those with allergies to cosmetic make-up, wear glasses and find it difficult to see when applying make-up, or have thin eyebrow hair.
So everyone’s biggest fear – what if a mistake is made?
Mistakes are made with SPMU and with PMU (permanent tattooing) but this is due to poor quality specialists, bad pigments and low quality machines, many of which are commonplace in the UAE. I would estimate around 70 per cent of my work in Dubai and Abu Dhabi is correction or removal of other people’s poor quality work. It is amazing how bad some treatments can look and that someone can do that sort of work on someone’s face! Thankfully I use a very successful removals method which nine times out of 10 completely removes the pigment, even if a permanent ink has been used.
And is the treatment painful?
I have heard from many of my clients that when they last had an SPMU treatment elsewhere it was agony, but when I treat them they have been amazed by how there is so little pain. I even have clients falling asleep while having the treatment.
Do you have SPMU yourself?
I started doing SPMU 20 years ago and the first thing I had done was lip-liner, which I loved, and will now never be without. I also had eyelash enhancement done about three years ago, and I apply just a few hair strokes now and then in my brows. I’m not sure I could go without it now. Although it all looks very natural I don’t think I would want to wake up in the morning and see myself with nothing there at all – scary!
What kind of SPMU is the most popular?
In my 20 years of experience working in the UK it was always eyebrows that were the most popular request. But in the UAE it seems to be everything, full lip colour, eyebrows – the works! Anybody between the ages of 18-80 can have SPMU. although we use a slightly different technique for older skin to prevent bleeding of the colour.
Does the final effect look natural or fully made-up?
SPMU can look as natural or as made-up as the client wishes. I do try to encourage clients to stick to the more natural side of things, so when they take the rest of their make-up off it doesn’t look startlingly obvious that they’ve had SPMU done. When SPMU first came out it was meant to enhance your natural features, and not to be used as a complete replacement for cosmetic make-up. Over the years, however, people have started to become more confident with looking made-up all the time, so of course times change, but still I would encourage people not to go over the top….
Prices range from Dhs1,000-6,000. Contact Candice on 050 942 1722 or 04 349 2800 or email [email protected] to book an appointment.
By 2 August 2011

Abu Dhabi: Time Out | The Knowledge

Abu Dhabi: Time Out – The Knowledge

Candice Watson and our Harley Street Semi Permanent Make Up treatments were mentioned in this weeks Time Out Abu Dhabi in The Knowledge section.
The full article is out in next weeks addition so go buy it!

Dubai: Look Great for the Summer Months

Dubai: Look Great for the Summer Months
…..with Semi Permanent Make Up (SPMU) by the Harley Street Specialists based in Dubai, UAE.  Call 050 942 1722 or email [email protected] for more details.

Candice Watson our Harley Street Specialist

Look great all summer with our Semi Permanent Makeup (SPMU) service. Choose from Eyebrow Enhancement, Eyeliner, Eyelash Enhancement, Lip Liner, Full Lip Blush or Full Lip colour.
New to Dubai!  Two Tone Eyeliner!  Why have just one colour eyeliner when you can have two.   New treatment straight from Harley Street.  The hottest new SPMU treatment to hit Dubai and Abu Dhabi.
Don’t risk ruining your look in the summer heat.
Insist on the best, insist on Exclusive Beauty!
All treatments performed by Harley Street trained Specialist.

Dubai: Need a Brow Treatment?

Dubai: Need a Brow Treatment?
Call 050 942 1722 or email [email protected] for more details or visit

Exclusive Beauty is the Harley Street Specialists based in Dubai.  We offer world class treatments and pride ourselves in being the market leaders for both results and standards of service.
Particular attention is made to ensuring you are impressed with your finished eyebrow look using the latest Harley Street techniques.  We offer a variety of eyebrow treatments including: Eyebrow Enhancement and our new Dynamic Brows range for those not quite ready for SPMU.
Eyebrow Enhancement is a Semi Permanent Make Up (SPMU) treatment using the only class 2a medically certified machine on the market.  This machine is the best in the world and coupled with our ultra fine hair stroke needles, cause less trauma to the skin and therefore our treatments are less painful than other treatments available elsewhere.
We adhere to the strictest Health and Safety procedures the same as Harley Street, London and we expect all our Semi Permanent Make Up (SPMU) procedures to last between 2 and 5 years.  Please see our full list of procedures below.

We are wholesalers for our unique Dynamic Brow pack, launch in the UAE May 2011. Dynamic Brows is a non-intrusive treatment for unruly eyebrows.  A 6 step procedure using tints and make up which lasts up to 4 weeks.  A great treatment for someone who is not sure about SPMU but needs to tame their brows.
Dynamic Brows is available at several locations in Dubai and Abu Dhabi, please email [email protected] for more details.
Full list of our Semi Permanent Make Up Treatments to Harley Street Standards:
Eyebrow Enhancement
Eyeliner – top, bottom or both!
Eyelash Enhancement
Lip Line
Full Lip Colour
Full Lip Blush
Beauty Spot Application
At several locations in Dubai including Jumeira 2, The Madinat Jumeirah and Healthcare City.
We also offer Tattoo Removals using the only treatment to actually work.  Using the same 2a class medical certified SPMU machine a removal cream is applied to the skin to draw the pigments out of the skin.
Beware of laser removals as laser  can force the pigments deeper into the skin and not remove the pigment as it should.
Our number one goal is to educate people in the region that it is possible to obtain the same treatment you would receive on Harley Street, locally in Dubai and Abu Dhabi. Many of our clients have had poor treatments performed which we are forced to correct with sometimes a course of removals and or re-application using our Harley Street techniques.
We are the only medically trained SPMU specialists currently in the region offering full medical treatments including:
Scar Camouflage – Applying colours to blend scars with surrounding area of skin
MCA – Dry needling to flatten and smooth out scars
Vitiligo – Lose of pigment in skin
Scalp and Hair Loss Treatment – Tattooing hair strokes to cover bald patches
Tattoo Removals – Cosmetic and Body
As these are medical procedure they must be performed in a Medically Certified establishment. Available in the Madinat Jumeirah and Healthcare City, email [email protected] for more details.
Insist on the best, insist on Exclusive Beauty – the Harley Street Specialists.

Brows Dubai, Dubai UAE

Brows Dubai, Dubai UAE
Get the must have brow treatment in Dubai.
Dynamic Brows the new 6 step procedure for your eyebrows.
Email [email protected] for more details.

Dynamic brows is brought to you by Exclusive Beauty UAE, the market leaders in Semi Permanent Make Up and Brow Treatments all performed by our Harley Street trained specialist.

Dubai: Semi Permanent Make Up – Choose the correct specialist!

To avoid all the fuss and worry of inferior treatments, call someone you can trust to perform semi permanent make up to Harley Street standards, call Exclusive Beauty! 04 349 2800 or email [email protected] for more details.
Candice Watson is quoted in The National newspaper’s article on Plastic Surgery Nightmares by Tahira Yaqoob and Jemma Nicholls Jul 9, 2011
“There is not enough regulation at the moment,” says Candice Watson of the Dubai salon Exclusive Beauty. When she arrived here two years ago, she provided the college certificates and personal verification statements from previous employers that were part of the Ministry of Health and Dubai Health Authority requirements for getting a practitioner’s permit. But Watson says an exam supposed to rigorously weed out flawed candidates simply involved her being asked one question about skin types and being given the once-over.
She says 70 per cent of her patients come in for correction work after botched jobs elsewhere.
“It is awful; I have people coming in tears because they do not know what to do,” she says. “One woman had a green nose because she wanted to camouflage her skin and the pigment changed colour. It is very hard to check the credentials of whoever is treating you.”
For the full article click on the link or read below.

Plastic surgery nightmares

Tahira Yaqoob and Jemma Nicholls Jul 9, 2011
Kirsten Miller never wanted a dramatic transformation.
All she wanted was to look like herself, but better – a little enhancement around her eyes to make them stand out so she would not have to worry about going into the swimming pool with a bare face or wasting too much time in the mornings applying make-up.
Instead she has been left scarred and traumatised by what should have been a simple procedure, a semi-permanent eyeliner tattooed around her eyes.
Now every morning is spent layering on even more products than before in a bid to cover the unsightly blotches and uneven lines she has been left with.
“The whole point of having this procedure was to save me time, but in reality, I now worry about it more than I used to and spend each day patching it up, hoping it starts to fade,” says Miller. “I am faced with extra costs to try to correct the work I had done and have been advised it is too risky to treat the inside corners of my eyes, which could take five years to fade or potentially lead to permanent scarring.”
She is not alone. Health authorities in the UAE deal with complaints every year about botched jobs, unregistered practitioners and flawed practices.
A convoluted licensing process, laws that are tricky to enforce and the fact that those coming to work in 1,000 plastic surgery clinics in Dubai, plus a handful springing up in Abu Dhabi, have usually trained overseas with qualifications hard to check mean that there are numerous hurdles in monitoring those practising in the country.
Little wonder there are horror stories. In 2008 a 27-year-old Emirati woman who paid Dh90,000 for liposuction died a few days later. Another woman ended up in a coma after having a facelift and liposuction.
Then there was Steven Moos, the discredited American doctor who posed as a top Hollywood surgeon and operated on his kitchen table, butchering the women who queued up for his Dh500 treatments.
Conditions at his flat in Dubai were so basic that fat removed during liposuction was stored in cooking pots and water bottles. His patients claimed he had operated on them using unsterilised kitchen utensils.
Moos was eventually jailed and deported to the US. But Dr Ramadan Ibrahim, the director of health regulations for Dubai Health Authority, has admitted the system is flawed.
“Without complaints, it is very difficult to know who and where we should be targeting,” he previously told The National. He says such cases are rare: “Regulations are much better now and are getting tougher. We are aware there are some problems in clinics and that is why we have increased the number of inspections we are doing.”
Laws will be tightened in September when only those operating in clinics under the supervision of a dermatology doctor will be allowed to carry out treatments such as semi-permanent make-up, Botox, laser hair removal and micro-needling. Last year, stricter criteria for cosmetic surgeons were introduced by the Ministry of Health and there are regular spot-checks on practices.
But is enough being done to regulate those operating in the Emirates? And what action can be taken to ensure that problems such as those that occurred under Moos do not happen again?
“There is not enough regulation at the moment,” says Candice Watson of the Dubai salon Exclusive Beauty. When she arrived here two years ago, she provided the college certificates and personal verification statements from previous employers that were part of the Ministry of Health and Dubai Health Authority requirements for getting a practitioner’s permit. But Watson says an exam supposed to rigorously weed out flawed candidates simply involved her being asked one question about skin types and being given the once-over.
She says 70 per cent of her patients come in for correction work after botched jobs elsewhere.
“It is awful; I have people coming in tears because they do not know what to do,” she says. “One woman had a green nose because she wanted to camouflage her skin and the pigment changed colour. It is very hard to check the credentials of whoever is treating you.”
That is something Kirsten Miller learned to her dismay. She contacted Dubai Surgery Center to ask for her eyeliner treatment and was put in touch with Susan Summers, one of the beauticians registered with the website.
Miller, 38, a secretary for Aramco petrol company in Saudi Arabia, booked a Dh2,000 treatment and flew to Dubai in April last year. But when she took a taxi to the address provided, she was shocked to discover it was a residential apartment in Al Barsha.
Summers, according to Miller, explained that she mainly worked from home, a practice Miller has since discovered is illegal. With a growing sense of unease, she sat on the chaise longue in one corner of the living room and had the eyeliner tattooed on.
“I felt I had been put on the spot and could not say I did not want to do it any more, plus I had flown all the way there,” Miler says. “As she was doing the bottom lid, she said: ‘I will go right into the inside corner’ without checking with me first. I had not wanted the line to go that far but there was nothing I could do about it.”
Despite two subsequent treatments, the liner that should have appeared black turned grey and formed uneven lines over the lids and unsightly blotches in the corners of her eyes. Summers told her the pigment was “not taking” and went over the patches with a skin colour, which then took the appearance of a shiny scar as it was a different colour from Miller’s skin.
Unhappy with her treatment, Miller complained to Dubai Surgery Center, which initially blamed “an excess acidity level in the skin” and then denied responsibility, saying Summers was sponsored by a separate clinic.
While Summers offered Miller a full refund and a follow-up treatment with a specialist, the secretary was terrified of doing further damage to her appearance and refused. She has since sought advice from dermatologists in the UK, who all say they would not tattoo the inside corners of the eyes because of the risk of the pigment spreading or damaging the tear ducts.
Summers, who was suspended by Dubai Surgery Center in the wake of the incident and is now living in Australia, says in an e-mail to M magazine that she worked from home “knowing it was not entirely legal”. She says she did so as her patients were too embarrassed to sit in waiting rooms “being stared at by other patients” and to save them “undue distress”.
When contacted by M, Jennifer King of Dubai Surgery Center claimed Miller’s treatment was “normal”. She said the practice was a website run from the UK, adding “our non-disclaimer on the site makes it very clear we are not responsible for qualifications”.
Miller’s case is a cautionary tale, certainly, but the point is not whether her grounds for complaint are justified. It raises the much more disturbing question of who is liable when things go wrong?
With the woman who treated her having left the country, and the clinic she booked her through denying responsibility, what recourse do patients such as Miller have to protect themselves?
In a city where appearances are all-important, Miller is not alone in seeking out treatments to transform her look. On a drive down Al Wasl Road, it seems every other building houses a plastic surgery outlet. The availability of cheap treatments and the abundance of clinics mean those who might not have considered surgery in their homeland are tempted to experiment with self-improvement.
It is thought that many of Moos’s victims were aware he was not a real doctor but went ahead with surgery because he was so cheap. They were not to know they would pay a much heavier price with the emotional trauma caused by his disfiguring operations.
Dr Maurizio Viel, a leading cosmetic surgeon from the London Centre for Aesthetic Surgery, says: “As surgery becomes more readily available to the masses, more people are tempted. With some groups of women, we see cosmetic surgery treated like a candy store or as easy as buying a lipstick over the counter. Patients must remember they are dealing with their bodies and should do their homework.”
Some of the botched jobs Viel has seen include liposuction where the surgeon has operated too close to the skin, creating waves on the surface; unequal amounts of fat removed from different sides of the body; oversized breast implants inserted; and a flawed facelift that left the patient partially paralysed.
“It is not because of a lack of legislation as the UAE has rules and regulations, but there are untrained professionals operating under the radar who are hard to control,” he says. “Often nothing is heard about them until something goes wrong. There are also unethical doctors agreeing to perform unnecessary surgery on patients or surgical procedures which are not their strength.”
Dr Najm Khan, a consultant plastic surgeon at EuroMed clinic in Dubai, says “cowboys” slip through the net in the UAE because practices outsource and recruit doctors who are not based here, then leave after operating with no aftercare or follow-up.
“There is no general medical council or governing body and there are separate licences for each emirate rather than a uniform system,” he says. “There should be a system of malpractice where patients can go to make a formal complaint and an organisation is set up to investigate.”
Lara Tarakjian, the executive director of Silkor beauty clinics, does not offer cosmetic surgery at her outlets in the UAE; instead, 400 patients a year fly to Lebanon for operations such as rhinoplasty and liposuction.
“Ninety per cent of our doctors there are trained in Lebanon so it is very easy to do background checks,” she says. “That is difficult here where there are so many different nationalities trained in different places.”
On the popular forum, a search for discussions about cosmetic surgery fields numerous threads, from those asking for recommendations to women rejoicing over their treatments. Few, if any, seem concerned about the safety procedures and checks in place. But considering how often things can go wrong, perhaps they ought to start asking.
Eight tips on cosmetic surgery
1. Word of mouth is the best recommendation. Good surgeons and doctors are well-known, and often the same names come up.
2. See two or three surgeons to get a better understanding of the procedure you are about to undertake and to ensure you are comfortable with the person treating you.
3. A good surgeon will explain the risks as well as the benefits. Every surgery carries risks and it is important patients decide for themselves whether to take them.
4. Ask lots of questions and, most importantly, about the procedure on dealing with complications.
5. Take time to think about whether it is right for you.
6. Ask to speak to previous patients and do your research into their background and what equipment was used on them. Most surgeons should have a portfolio of their work with “before” and “after” photos.
7. Cheapest is not always the best. Do not be fobbed off by cheaper products.
8. Make sure machines are covered in film and fresh needles are used to meet hygiene standards.

Dubai: Harley Street Permanent Make Up Treatments

Dubai: Harley Street | Permanent Make Up Treatments
Why search for less expensive permanent make up treatments in the region?
Our prices are less expensive than Harley Street but with our Harley Street specialist you will be receiving the same quality of permanent make up treatment locally in Dubai and Abu Dhabi.
The region has suffered for too long with inferior expensive permanent make up treatments resulting in poor results and unnecessary pain and discomfort.
Insist on the best, insist on Exclusive Beauty!
Call 04 349 2800 or email [email protected] for appointments and more information.

Dubai: Want Cheap Semi Permanent Make Up?

Call 04 349 2800 or email [email protected] for appointments and more information.
Dubai: Want Cheap Semi Permanent Make Up?
Is it always better to go for cheaper when thinking of having a Semi Permanent Make Up treatment? We all like a bargain and eagerly seek discounts but where your face and appearance are concerned is this the way to go?
Exclusive Beauty UAE aren’t the cheapest providers of semi permanent make up in the region but we do offer the highest quality of treatment with associated health and safety requirements currently in the region to Harley Street standards.
Our prices are less expensive than Harley Street but with our Harley Street specialist you will be receiving the same quality of treatment. Why spend extra money on flights and hotel stays when the same service is available in Dubai and Abu Dhabi.
Of course you will find cheaper services in Dubai and Abu Dhabi but this will be with low quality pigments (colours) and machines which will cause more trauma to the skin and more pain along with possible inexperienced and underqualified therapists all of which could result in unsightly blue or green migrated (washed) colours in the face and unattractive, un-natural results which will last for years.
Is this worth chasing a cheaper deal?
Insist on the best, insist on Exclusive Beauty! Call 04 349 2800 or email [email protected] for appointments and more information.